The Design Process

Our designs often begin with a material that inspires Anna – a fragment of shell, a crystal formation of druzy amethyst, or even a piece of rose gold. Often her inspiration comes from a natural organism, like the sea fan which inspired our Espera collection. Anna discovered the original artifacts on the top shelf in her father’s study, and then undertook a multi-year, academic research project to examine the properties and behaviors of this natural organism.

The development process then builds upon this extensive research into natural organisms. Anna sketches her ideas (often with her favorite cappuccino by her side), and then creates prototypes. She tinkers with them down to the last millimeter, until every detail is just right. Combining natural inspiration and research, she crafts ways, through design, to help people to create lasting experiences and memories.

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